Prof. Parikshat Singh Manhas Ph. D, MBA, MTM Prof. (Dr.) Parikshat Singh Manhas is Director, Consortium for Educational Communication (CEC), New Delhi. He has been Professor in The Business School and School of Hospitality and Tourism Management, University of Jammu. He is the former Chairman, Jammu & Kashmir Board of School Education (JKBOSE) and former Director, State Council of Educational Research & Training - JKUT (SCERT).He has also been Rector, Udhampur Campus,University of Jammu and also Director, School of Hospitality and Tourism Management, University of Jammu. He has also beenCoordinator, of Global Understanding Course at University of Jammu being run in collaboration with East Carolina University, USA and Coordinator, UGC - Innovative Programme. He was alsoCEO &Promoter Director, University of Jammu Special Purpose Vehicle Foundation - A Section 8 CompanyandDirector, University Business Incubation and Innovation Centre, University of Jammu. Earlier he was alsoCoordinator, National Innovation and Start Up Policy and President, Institution Innovation Council, University of Jammu - AInnovation Cell, Ministry of HRD, Govt. of IndiaInitiative. He was also Dean, Faculty of Hospitality and Tourism Management, Maharaja Ranjit Singh Punjab Technical University, Bathinda, India and Member, Task Force for Implementation of National Education Policy 2020, Government of Jammu & Kashmir. Presently he is Co-Leader, Organizing Committee of UNWTO Affiliate Members Working Group on Tourism & Culture Synergies.He is also Regional Director – Asia and Eastern Europe for CED – World Centre of Excellence for Destinations (UNWTO – Affiliate Member)and Advisor, Total Synergy Consulting Private Limited (TSCPL).He was also Fellow of the Australia India Institute, New Delhi, President – Commerce Management Association of India (CMAI)and Member of the Tourism Advisory Board of the State of Jammu & Kashmir which was headed by the Hon'ble Chief Minister of State of Jammu & Kashmir. He has beenVisiting Professor, Taylor's School of Hospitality, Tourism and Culinary Arts, Taylors University, Malaysia,Honorary Visiting Professor, Atal Bihari Yajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University (ABVSM&E). Hehas also been aVisiting Professor toEmirates Academy of Hospitality Management (EAHM), Dubai, United Arab Emirates, Zhubanov State University of Akotbe, Akotbe, Republic of Kazakhstan, Bashkir State University, Ufa, Bashkortostan, Russia and Graduate School of Business, ESAN University, Lima, Peru. Prof. Parikshat earned his PhD in Brand Positioning Strategies from University of Jammu. He did his MBA from University of Jammu, India and Master’s in Tourism Management from IGNOU, New Delhi.He has been teaching Internet Marketing, Brand Management, Destination Management, Innovation and Marketing Management at both undergraduate and graduate level and Tourism Research Development to the PhD and other research students in the School of Hospitality and Tourism Management and The Business School, University of Jammu since 2001. His research interests are Tourism, Recreation, and Hospitality Management, Education and Marketing, Sustainable and Responsible Tourism, Brand Management, Post Conflict Tourism and Peace Building Strategies (Revival Tourism), Film Induced Tourism and Destination Marketing. Prof. Parikshat wasrunners-up at the Institute of Hospitality - Education ResearchAward, 2016 at the EuroCHRIE conference in Budapest, 2016. He has been awarded Major Project’s as the Project leader under the UK India Education and Research Initiative (UKIERI) Thematic Partnerships Schemeduring the year2015 and 2017.He was a Commonwealth Fellowfor the year 2014, Hungarian Faculty Research Fellow in 2013 under the Indo Hungarian Educational Exchange Program for the year 2012-13, Shastri Indo-Canadian fellow in 2009 and won Career Award for Best Young Teacher (CAYT) awarded by All Indian Council for Technical Education (AICTE) – Government of India, 2009. He has been awarded Major Research Projects by University Grants Commission (UGC) and Indian Council of Social Science Research (ICSSR), Ministry of Human Resource Development, Government of India. Dr. Parikshat isEditorial Board Member of theJournal Regional Statistics of the Hungarian Central Statistical Office, Hungary and Asia-Pacific Journal of Innovation in Hospitality and Tourism, Taylor’s University, Malaysia. He has also beenEditorial Board Member of the Journal of Hospitality and Tourism Education (JHTE), Journal of Management and Sustainability and Journal of Hospitality, Tourism Cases (JHTC) ofInternational Council on Hotel, Restaurant and Institutional Education (ICHRIE)and TEAM (Tourism Educators Association of Malaysia) Journal of Hospitality and Tourism. He was also Member Advisory Council for the Centre for Research and Innovation (CRiT), Taylors University, Malaysia (2016 -2018).Dr. Parikshat has also been board member of the Asia Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE) and also member - Research Committee and Education Committee of International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). He has been member of Board of Studies of Various Universities around the world. He was also Member, All India Board of Hospitality and Tourism Management (AIB – HTM) of AICTE. He has authored 10 books and more than 150 research papers which have been published in Journals, Edited Books, and in the Conference Proceedings. Prof.(Dr.) PARIKSHAT SINGH MANHAS Telephone (Home): +91-191-2572275 Mobile : +919419188260 E-Mail : psmanhas[at]hotmail[dot]com
